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Juliet Peters

Juliet Peters

Founding Principal

Juliet’s experience is diverse - giving her a unique perspective into the day to day issues facing businesses.  First, she understands re-invention.  Law is actually a second career having spent her first as a journalist in television news for almost a decade.  After completing her JD, cum laude at ASU in 1998, she began her legal career as a civil litigator at a large Phoenix firm, tackling complex commercial disputes.  She has worked in the public sector supervising 380 lawyers and staff statewide as the Division Chief Counsel for the Child and Family Protection Division of the Attorney General’s Office

Juliet knows what it is like to work inside a business gaining her most valuable transactional experience as a Vice President and In-House Counsel for a large Phoenix ice cream franchisor.  Juliet not only handled the company’s regulatory disclosures and helped run the legal department, but she also worked with the heads of all of the company’s business units including Human Relations, Real Estate, Marketing, Franchisee Relations and Product Development.  She was regularly tapped by C-suite executives to assess and address crisis situations, strategic issues and help guide interdepartmental business initiatives.

Juliet Peters

Juliet has operated her own practice for the past six years - building a client base from scratch.  During this time, she has been a trusted advisor and outside, in-house counsel for a number of clients in sectors from green energy to SaaS to franchising. 



Juliet is also an active member of the community - formerly President of the Board for the non-profit Prevent Child Abuse Arizona.  She is working to improve kinship foster care as part of the appointed FIRST Commission. She is on the board of the entrepreneurial members group Women at the Top.  Previously, she served as a founding member of the O’Connor House Domestic Violence Committee project which helped establish the Diane Halle Center for Family Violence at ASU and spent almost a decade on the executive board of the Maricopa Chapter of the Arizona Women Lawyers’ Association,(“AWLA”) becoming president in 2005. She is also a member of the Arizona Small Business Association.


Juliet also frequently speaks on business, legal and leadership topics for a number of organizations.

Memberships and Board Positions

President, 2007

Sustaining Member

Board President


Framework Legal